Top 10 Web Design Trends for 2018

 
 As 2017 fades into memory, the web design world is ready to push forward and embrace a new year and all the challenges and developments it may bring.

In a tech-savvy world, web design will always be racing to catch up, get ahead of the curve, and deliver the best results possible. As we enter into the next 12 months, what web design trends might we expect to see emerge? Let’s peer into the crystal ball…

1. Fluid shapes
 
Social media behemoth Twitter surprised users when they introduced circular user photos, but this signalled the start of a trend. Web design has always been rather “boxy”, focusing on lines, hard edges, polygons, and rectangles– or at least, this was the case until 2017. The preference for fluid shapes and circles is already beginning to develop, so expect to see this continue through the new year as website design trends towards being pleasant to look at, smooth, and flowing freely. This is in direct contrast to the “boxed in” feel of the past few years’ design trends, and should seem more natural to mobile browsing, which takes place on devices with rounded corners.

2. An explosion of color
 
For years now, color has been seen as the antithesis of good web design; colorful websites were seen as a throwback to the 90s, when we were all just getting used to hex codes and thus chose the biggest and boldest looks. ‘Muted’ has been the color theme of choice for the past few years, but websites are now beginning to blend into one another, losing their distinctive edge; 2018 is set to be the year when color begins to creep into design once more.

3. Illustrations and SVG images
 
A standard stock photo isn’t going to continue to cut it in 2018; the trends are leaning towards images that are custom-made and resize perfectly across platforms. It seems that 2018 may be the year of distinctive design and abandoning general trends, with more and more designs seeking to be unique rather than conforming to an unofficial set of web design rules. Illustrations have a huge role to play in this, helping to solidify a site’s identity and promote its individual merits.

4. Large typography
 
A huge number of sites switched to small, unobstructive logos and typography several years ago, but the general trend is now beginning to reverse. In an effort to counteract high bounce rates, typography is getting bigger and bolder than ever before. The need to capture the attention of viewers is ever-present, and large typography should be one of the best tools to help achieve this.

5. Broken layouts
 
Websites have been much the same since the internet first came into existence; a single page which you scroll down to read, usually arranged on a grid system. However, 2018 could be the year when broken layouts begin to really make their mark. Following the 2017 success of half-and-half screens, asymmetrical grids and split layouts could make their mark.

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